Website I designed for the Power Blendz.
Power Blendz is a franchised smoothie bar, started in 1995 at Fort Bragg, NC. They provided great tasting, quality nutrition for our troops. Skip to the present and Power Blendz now has over 150 operators throughout the country, offering smoothies and quality supplements to help people achieve their ultimate fitness goals.
In 2011, I was hired on at Power Blendz and I have been the sole in-house graphic designer for the company. My role has grown to Creative Director and I have completely rebranded the company's image. We wanted to break out of the dark gym look the company originally had and make the brand feel approachable for every day active person. I've designed the products, the website, all marketing, menus, social media, kiosk stands, and our newest project a smoothie truck. Please scroll down to view some examples of my work for Power Blendz.
PRODUCT LINE.
• New produt line for retail.
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• New Pure 21 Cleanse Kit
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SMOOTHIE BAR.
• Smoothie Bar Products - Kiosk/Partners
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RETAIL DESIGN.
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MENUS.
• Smoothie Bar Menus
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SMOOTHIE TRUCK.
For the past 2 years Power Blendz has been dreaming up the idea of going mobile with a smoothie truck. The question has been how to take the brand outside of the gym world and into the mainstream light. We decided to take the brand in a new direction to better suit the clientele it would be interacting with. Changing up the logo, adding some playful designs, as well as keeping some of the brands' standards. All so customers can identify quickly witht the truck and that it offers delicious healthy treats.
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TRUCK
MENUS.
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New website I designed for the truck.